Services / Strategy & Planning
Conversion Optimization
More Than Just Conversion Rate Optimization (CRO) Services
Our website optimization and testing programs will increase conversion rates (CRO), average order value (AOV), convert traffic into leads, and drive customer insights. Contact Us
Crafting the Right Program
Simply put, we deliver great experiences using a data-driven experimentation approach supported by speed. We work to understand your customer, what they do and do not do, and finally, what you want them to do. Then, we will utilize this data to create a roadmap for your testing and personalization program that can be scaled and used to direct CX decisions moving forward.Experts Beyond CRO
Our team of experts across optimization, strategy, development and design use a mix of A/B, multivariate, heuristic, and user testing methods to uncover insights into what your customers are actually doing versus what you think they are doing. This comprehension is vital to uncovering the most efficient pathways that lead to conversions and increased performance.Grounded in Science
Based on the scientific method, our approach seeks to validate improvements to find the best solutions and also to minimize waste of precious development resources. Our philosophy as a conversion optimization agency uses virtual testing to validate the effectiveness of proposed solutions. We analyze your experience using both qualitative and quantitative data. This approach is based on 5 elements that make up a conversion. Let us score your site to see our methodology in action.
Our Approach to CRO
You may or may not have a testing tool already in place. While our team has experience with Optimizely, VWO, Sentient Ascend, Adobe Target and Dynamic Yield, our team will research options and identify the right solution for you. To ensure the most efficient and focused approach to optimizing your website, we will test the usability of your current ecommerce website and review your web analytics data, and then track the effect of any changes made. After the plan has been completed, which will identify the testing elements and timelines, we will utilize testing tools on a monthly basis. We will run monthly tests, analyze results, present findings, and implement the appropriate solutions. Our goal is to create a new “culture of optimization” that will result in not only better educated decisions for your future projects, but also ensure that your website is constantly keeping up with your customers’ expectations.
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Usability & A/B Testing Consultation
We employ a variety of methods for understanding and testing the current usability of your website, including:
- Heuristic Reviews
- A/B testing, Multivariate testing
- Testing Platform selection & management
- UX, Design & Development Implementation
- Experimentation & Personalization Roadmaps
- Website analytics audit