Services

Amazon Marketing & Strategy Services

Your Amazon Marketing Agency

As Amazon continues to rapidly evolve, it’s important to have a partner that can provide you with strategic consulting every step of the way. As a full-service digital commerce agency focused on growing ecommerce merchants, the Amazon Marketing Services (AMS) team at Digital Operative understands the opportunity this channel presents at a global level, and creates custom Amazon programs unique to each ecommerce merchant. Request Quote

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Pricing & Profitability

We will continuously monitor your Amazon product listings to ensure they are strategically positioned to generate the most profit for your business.

Inventory & Fulfillment

From FBA to FBM, we can help you determine which omnichannel fulfillment services represent the best opportunity for your business, including click-and-collect, ship-to-store, and ship-from-store.

Amazon Marketing & Ads

We will develop an Amazon marketing strategy built around “Offense + Defense” that drives sales through AI-driven advertising, A+ content development, analytics, and reviews management.

New Product Launch Programs

Our Amazon services team will help you plan and execute new product launch programs using a fully-integrated digital marketing approach.

New Seller Program Setup

New to Amazon? We’re here to help you understand what will work best in your product category so that you can drive profitable growth.

Amazon Listing Optimization

We provide Amazon product content strategy and production from our award-winning inhouse studio. From product photography to A+ content to brand storefronts, DO can make you stand out.

Why Partner with DO?

According to CNBC, Amazon was responsible for 44% of all US ecommerce sales in 2017, and about 4% of total retail sales. As Amazon continues to take over, you need a consultative agency partner that knows Amazon inside and out, and can create the right roadmap for scaling this channel to the height of its potential, while maintaining alignment with your overall ecommerce marketing plan. We are an Amazon Marketing Agency with years of experience that goes beyond product page content and pay-per-click (PPC) ads; we assess backend system integrations, inventory, 3rd party reseller relationships, customer review acquisition, and more. With a long history of growing ecommerce brands across many categories and channels, you can rest assured that our team will develop a unique Amazon strategy for your business that will complement your existing direct to consumer (D2C) channels.

Read our latest Amazon Case Study for a large Household brand.

Building Your Amazon Roadmap

The Discovery process is arguably the most critical phase in developing an Amazon strategy. Our team asks the right questions and dives into your analytics across all functional areas, both from a marketing and technology standpoint, as well as from a business logic perspective. We will help prioritize strategic and tactical efforts against defined goals, and uncover the right steps to help you move forward with your Amazon endeavors. In addition, we will help you define the right balance to address product and pricing strategy, short-term wins, major pain points, and your big picture vision of how best to scale and where to utilize time and resources most effectively.

Critical Program Elements

To ensure growth and success, we pay special attention to:

  • Competitive Analysis: we review product keywords against competitive search volume and best seller rankings
  • Conversion & Data: we monitor and optimize conversion rates through branded content, safe/valid review acquisition, and enhanced brand pages
  • Content & Merchandising: we optimize Basic/Premium A+ content, including title descriptions, unique selling points (USPs), high-res images, and video (we have an in-house content studio offering Amazon enhanced brand content services)
  • Integration & Acceleration: loyal customers are important to long-term success, and we ensure they stick around through brand promotions and synergies with your existing marketing channels
  • Sales & Profitability: we closely monitor the performance of your products, ACOS thresholds and make continuous optimizations to ensure your profitability

Ongoing Program Management

Ongoing Amazon Marketplace Management with Digital Operative includes:

  • Account Strategy & Management (“Buy Box” monitoring and strategies, category placement, and account health monitoring)
  • Technical Optimization (reseller and duplicate listing management, variations clean-up, and catalog optimization)
  • Customer Review Acquisition (tactics to garner safe and valid customer reviews through external marketing channels and promotions)
  • Traffic Acquisition (Amazon SEO, content marketing, Amazon Advertising, Offsite paid media & promotion strategies)
  • Conversion Rate Optimization (content analysis, improved product photography, video uploads, and recommendations)

Request a Quote

Are you ready to grow with Amazon? We’d love to learn more. Please submit your request below and we’ll be in touch: