Coffee Cargo Case Study
Discover a Better Cup
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Building a Business
Digital Operative was tasked with not only naming and branding Coffee Cargo, a start-up single-serve coffee subscription service, but also with developing the processes, structure, and overall model for the new ecommerce business.
Our Role
- Strategy & Planning
- Visual Branding
- Digital Marketing
- Website Design and Development
- Custom Subscription Engine
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Strategy & Planning
Striving to Stand Out
Digital Operative started from the very beginning, establishing a service model that capitalized on the popularity of online subscription services and striving to differentiate and be unique within the crowded coffee market.
Website Design and Development
Building a New Ecommerce Experience
The team at Digital Operative created a custom-built subscription engine powered with marketing automation, used a phased approach to introduce features and functionality, and deployed an ecommerce interface featuring innovative user experience (UX) design and development.
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The Outcome
Accountable for our results
Digital Operative executed an innovative look and feel, ecommerce presence, and overall brand style for a new digital business trying to break into the crowded coffee space. Through targeted branding aimed at consumers who a subscription based service model would appeal to, Digital Operative took a full-service marketing approach that was successful in increasing subscribers as well as overall revenue.