Creating a UX Advantage in Ecommerce

January 8, 2018 By BJ Cook,

Written By: Elle Rudick, User Experience (UX) Designer at Digital Operative

Let’s face it: trends are constantly coming and going. In the never-ending competition to stay current with design shifts- is there a cost for users? When it comes to ecommerce, every unique experience, from the site structure to the micro-interactions, must keep customers forming a bond, advocating for their brand, and returning for more.

We looked at current, popular ecommerce design trends and discovered sites that use them to their advantage to create a better shopping experience. The trends that we reviewed include:

Long scrolling pages
Smooth animations and narratives
Autoplay videos
GIFs
Unconventional navigations
More minimalism
Ghost buttons
Conversational forms

Check out our white paper to learn how to take advantage of these design trends from a user experience (UX) perspective as you work to optimize your ecommerce site for 2018.

Download White Paper:

Stay Tuned for More Research!

The Digital Operative team is working on an exciting research project that analyzes ecommerce user behavior during the 2017 holiday season, and we’ll be sharing our discoveries to help you increase conversions in 2018. Sign up for our newsletter (below, in our website footer!) and be one of the first to be notified as this data gets rolled out!