2014 Is So Last Year……Is Your Company Ready for 2015?

December 9, 2014 By BJ Cook,

2014 is soon to be something of the past, with only 3 weeks until we say “Goodbye 2014” and “Hello 2015” - it’s crunch time. Is your 2015 Marketing plan ready? We’ve put together the Top 5 Digital Marketing opportunities you should have on your list to successfully conquer 2015.

1. Optimization and Testing

A/b testing vs. multivariate testing on landing pages and websites. There is always something you can test and gather data on. If you aren’t testing you are missing out on some great insights of your consumers and weak points in your users’ path.

2. Social Commerce

Do you know the ins and outs of social advertising. It’s not just about Facebook and Twitter for advertising. There is also Linkedin, youtube, Pinterest, Google+ and third party services like outbrain. When it comes to social commerce did you know you can easily target specific demographics and serve ads to particular audiences that are on your mailing list?

3. Email Marketing Campaign

Be sure that you have analytics installed on all of your pages along with Google Tag Manager. This will help in determining consumers paths and where traffic is coming from and how you can improve. This goes hand and hand with optimization and testing. One is nothing without the other. Do you have your AdWords auto-tagged?

4. Analytics and Tracking

Be sure that you have analytics installed on all of your pages along with tag manager. This will help in determining consumers paths and where traffic is coming from and how you can improve. This goes hand and hand with optimization and testing. One is nothing without the other. Have you included AdWords tracking?

5. Paid Media

Do you know who your audience is? Do you have budget dedicated to specific campaigns, including Black Friday, Cyber Monday, Valentines Day, etc.? Did you know that on Thanksgiving Day over 50% of all online shopping was done via mobile devices by mostly females? Make sure you are setting device specific allocations and know how to use data to improve your campaigns. It’s important to align with all marketing channels so you don’t have any missed opportunities. Communication is the key. We have more tips where these came from and are ready to help you rock 2015. Drop us a line, because it is important to know exactly who your audience is and how to reach them.