HTML5 Case Study – Arcade Fire + Google

September 1, 2010 By BJ Cook,

So yesterday @RyanSisson, our Account Strategist at DO, calls me into his office raving about this Arcade Fire project. Let's just say that I was amazed and felt like I actually saw something I hadn't seen in awhile ... creative use of technology. From the Google Blog (post here): "Today we’re excited to launch a musical experience made specifically for the browser. Called “The Wilderness Downtown”, the project was created by writer/director Chris Milk with the band Arcade Fire and Google. Building this project on the web and for the browser allowed us to craft an experience that is not only personalized, but also deeply personal for each viewer." This HTML5 Case Study features the following:

HTML5
Google Maps integration
an integrated drawing tool
multiple browser windows that move around the screen
Chrome and HTML5 supported browsers

The user experiences the following:

A bird's eye view of your street (if you input your hometown address)
the feeling of motion
integration of illustrative elements with video
constant eye tracking from one browser window to the next
an engaging experience personalized for you, tapping into nostalgic memories of your street

If you have 10 minutes, go check out this awesome HTML5 project from Arcade Fire and Google.