Services / Digital Marketing
Paid Search Services
Overview
Your advertising dollars are precious, so we will partner with you to develop cost-effective paid search strategies that will generate more revenue for your growing ecommerce business. To ensure you are getting the most return for your advertising spend, we provide ongoing keyword and negative keyword list management, bid management, ad copy A/B testing, shopping feed management, search and display remarketing, and more.
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Search Ads
By matching text ads with focused keyword targeting, we get the ideal messaging in front of highly qualified visitors who are ready to make an online purchase.Display Ads
Combining data science with programmatic technology, we are able to capture the attention of the right audience at the right time in order to enhance brand awareness and direct responses.Retargeting
Using powerful messaging and creative, we re-engage your target audience through Search and Display retargeting strategies to stay “top-of-mind” and capture missed sales.Mobile Targeting
We provide mobile-specific ad management to ensure that we are providing the right shopping experience for your customers, regardless of the device they use.Shopping Ads
For any ecommerce store, shopping ads are a must. These ads are given “prime real estate” in search results, and feature images of your product to match customers with the exact items they’re looking to buy.YouTube Ads
Using sophisticated demographic, interest, and behavioral targeting, we are able to promote engaging video content to your ideal customers, using one of the largest search engines outside of Google to enhance your brand awareness.
Our Process
Our process for new paid search engagements starts with an audit of your current accounts, including Google Analytics, AdWords, Bing, etc., so that we can get an inside look at any past campaigns, successes, and pain points. We will also do an in-depth review of your website, which will drive the framework for our campaigns and overall strategy.
Next, we will conduct a kickoff call with your team to determine objectives and goals in order to ensure that we are on the same page when measuring success. Our team then dives into keyword research, developing ad copy, ad extensions, and shopping feeds. Once the campaigns are running, we continuously monitor their success, and provide ongoing campaign management and optimization.
The DO Difference
Our team works hard to get better results. We stand out from our competition by providing much closer daily optimizations, placing a stronger focus on cutting out irrelevant search queries in order to maximize appropriate traffic that is more likely to convert, and we hold ourselves accountable for our results. We provide weekly to monthly reporting (depending on the preference of the client), which we review one-on-one with the client to ensure transparency and trust in our work.
We specialize in:
- Ad Copywriting & Creative Services (we have an in-house content studio)
- Ad Testing Methodology
- Specialist Access – we tap into our other teams for insights regarding CRO, content, analytics, data, development and social as needed
- Beta Programs – as a Google Partner, we get access to test new ad products and offerings
Paid Search Case Study:
Nescafé Dolce Gusto
After taking over the PPC accounts for Nescafé Dolce Gusto, we generated the following year-over-year improvements, while also placing a heavier focus on brand awareness and non-branded search queries (which inherently have lower performance metrics):
+30% Conversion Rate Improvement
+771% Click Through Rate (CTR) Improvement
Paid Search Case Study:
Turtle Beach
After taking over the PPC accounts for Turtle Beach, we generated the following year-over-year improvements, while also placing a heavier focus on brand awareness and non-branded search queries (which inherently have lower performance metrics):
+50% Conversion Rate Improvement
+30% Click Through Rate (CTR) Improvement
Our Certifications
Request a Quote
Do you have a paid search project in mind that you need help with? We’d love to learn more. Please submit your request below and we’ll be in touch: